Made by Squad / Anberlin
In creating a custom viral widget for their client Anberlin, Squad was looking for a way to record and save video that users could then send out as a digital "Postcard" to not only share with their friends, but also to promote the release of the new Anberlin album "Cities". In this project, JETPAC worked with Squad to develop a recording application similar to the old standing cutouts at the beach, where the users face, captured as a 10 sec clip from their web cam, was superimposed on their selected character in a predefined set of scenes designed by Squad. After the recording was completed, the user had the option to embed the postcard (using supplied code) within their social network of choice or send the postcard to any number of recipients.

The postcard itself served as a launch point, allowing the viewer to:

1. create a postcard of their own and embed it on their social space

2. go to the new website to learn more about the band and their upcoming album

3. open a link to listen to and purchase the album directly

This solution effectively provided immersive, interactive advertising on any social network (as user generated media) promoting the band, the new release and selling the new release without having to spend additional capital on advertising.

Links:
MadeBySquad.com
Anberlincities.com
Anberlincities.com/videopostcard/